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  • Patrick Chung

Recurring Patterns: Be Yourself -- Everyone Else Is Taken

Originally published at

There is no other way to say it: Nick Shine* is a very awkward young man.

He just graduated from college last spring, he is sometimes offputtingly intense, and he has never used a spreadsheet. But Nick had a burning idea for a cool new Wave-2 e-commerce company, and he couldn’t have chosen a better time to start it: with a laptop and a broadband connection, a glimmer of an idea, and a solid grasp of today’s technology, content, and distribution platforms, it’s never been easier to launch a business.

So Nick borrowed money from friends and family, stole nights and weekends from his girlfriend and co-founders, and launched a new service that was starting to attract big brands. The time to get serious was now, and he needed to raise capital.


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