Sascha Eder of NewtonX on how to deal with “unexpected situations”
Business decisions need to be informed by high-quality data, but obtaining that data can be arduous. Whether it’s finding experts in a niche field, identifying and recruiting participants for a representative survey sample, or designing a research study so that it answers the right questions — the process of creating insights is complex.
Sascha Eder, cofounder and CEO of leading market research firm NewtonX, has built a team to solve these challenges. The company’s proprietary, AI-driven search matches clients with the right experts to deliver trustworthy, decision-quality insights. Sascha previously worked as a consultant at McKinsey & Company. He has master’s degrees in management from MIT and from HEC Paris.
Original article published at xfund